​

​

​

​

(case study)

​

Launching the Sottini brand was a significant challenge that required a strategic approach to captivate a disillusioned audience.

 

The goal was to inspire awe, reignite enthusiasm, and foster long-term loyalty for the brand. The entire concept, built around the theme of "Renaissance" (rebirth), was developed and executed with precision, including video post-production, client rehearsals, and the final event delivery at the prestigious Gresham Palace in Budapest.

 

Despite a tight three-week production schedule from the initial client meeting and briefing, the team successfully brought the vision to life. The event was presented in an innovative art gallery style, using 32 Apple Cinema HD display monitors arranged in a circular formation to create an engaging and immersive experience.

 

This approach stirred intrigue and interaction, culminating in a memorable performance by world-class magician Chris Dugdale, deviating from the traditional PowerPoint presentation format and leaving a lasting impression on the audience..

 

​

 

​

 

​